For years now, I have been a loyal customer of YAROK, created by Mordechai Alvow an established salon owner, celebrity, and editorial hairstylist whom I've had the pleasure of working with through the years. He's a purveyor of green/vegan based haircare and body-care products.
YAROK has found a home throughout the world in many salons, retailers, online, and now its new flagship store in Hudson, NY.
I had the pleasure of visiting his new shop, sampling, and taking home their new hair and body oil, as well as their new body lotion. If you are someone who gets really dry skin especially in the Fall and Winter months, these two new products are a must have. Alvow suggests, "using the Yarok Hair and Body oil all over before hopping in the warm shower that opens up your pores and allows the body oil to have its full affect. After the shower, add the YAROK Body Lotion and a little more of the body oil for more hydration….your skin will feel and look refreshed and silky soft to the touch.".
Mr. Alvow currently sees select clients at a private salon in Hudson, NY. He has worked with Naomi Watts, Steven Tyler, Super Models, Joy Mangano, and a slew of notable men and women for over three decades. He has a loyal client base that has followed him throughout his career from Israel to NYC to Miami to Chicago and now the Hudson Valley. All who encounter him will feel his since of pride, knowledge, and seasoned eye for beauty and entrepreneurship.
