HiPost is an emerging indie up-cycle brand to keep your eye on. Designer and owner, Kelly Glusovich shares a few inspired thoughts about his street brand that started on the Lower East Side in NYC since 1993.
DT: Kelly, how are you man? How’s your collection coming along for your NYFW show with Next Frontier In Fashion on 9/13?
KG: Not as stressed as the last time. Now, it’s about shipping the samples to NYC for the show. Each season gets better and better with manufacturers, our vision, and team. I am in a great place, I keep learning, and I am painting more outside the box in a “mosaic fashion”.
DT: What was your inspiration for SP’24?
KG: My inspiration is to continue to reconstruct pre-loved garments and improve on the fashion production process to make it more sustainable. I see it as, “nothing is new, nothing is old”.
DT: I love that you showcase all types of models and always have…why is that important to you?
KG: Not coming from fashion, I had a different point of view, and wanted my models to feel like every day people, and I want people to see ALL types of people coming down the runway.
DT: I know you sell direct to consumer from your website and social media. Any potential retail partners you are excited about?
KG: We sell direct to consumer via pop-ups. We are in the process of cultivating retail relationships.
DT: Finish this sentence, as a child, Hip Hop was always a powerful influence. I can’t believe Hip Hop is 50… Hip Hop taught me about ______!!
KG: That’s funny, I have a love letter to Hip Hop on one of my garments. Hip Hop taught me about people of all cultures and gave me path.
DT: What words of wisdom can you impart to younger creatives?
KG: Smile with grace with all the NOs you will receive. Chase that goal down, “no body is writing that book but you…”.
DT: Thank you for your time today, wishing you continued success!! One last question, what does success mean to you?
KG: Success for me is being able to create from project to project, connecting with others, and staying sane during the process. Also, staying balanced and being focused.