How To Use Your Vehicle as a Marketing Tool

Turn Your Car into a Mobile Billboard: Clever Ways to Advertise Your Business On the Go
How To Use Your Vehicle as a Marketing Tool

When you own a business, you get used to looking for marketing opportunities wherever you can find them. If your business is run out of a van or you have a local business that would benefit from traditional marketing techniques, it makes perfect sense to utilize your vehicle to further your marketing efforts.

After all, this brings more attention to your business and is a great, low-cost way to make your brand stand out. You can be as subtle or obvious with your marketing as you want. So, here are a few ways to make it happen.

Electric Car Leasing

Most people are interested in climate change to some level. If you have to use a business vehicle, you should consider how your car or van impacts the environment and your clients. Often, you find more benefits by buying or leasing an electric business vehicle.

For starters, an electric company car (or fleet of vehicles) often benefits from lower taxes and other costs. Most governments try to encourage people and businesses to invest in electric vehicles, so there is often a financial incentive if you know where to look. You can also enjoy lower running costs, especially because it’s easier now than ever before to charge electric vehicles on the go.

But from the marketing side of things, customers and clients who are more eco-conscious will appreciate your business’s efforts to be greener. This allows you to put your money where your mouth is, especially if you market your company as a green business.

Bright Paint Jobs

Marketing is all about standing out, and the paint job on your vehicle can draw the eye if it's bright enough. This isn’t to say that you have to find the loudest, most garish colors imaginable, although that will certainly make people notice your business vehicle.

Ideally, you should find a balance between bright and branded. Your car color should reflect your company color scheme, so it is more unified. It can also be bright without being an eyesore, which is a much better balance to work towards. After all, you want people to want to look at your business vehicle.

Stickers and Decals

Decals and custom stickers are a fantastic way to make your company car look unique and draw attention to your business. The stickers should be designed according to your brand and can include text or images. This means you can have logos and slogans on your company vehicle.

This is by far one of the most effective ways to use your car as a marketing tool. People are naturally curious and are more likely to read the text on a company car than a poster. In a way, your vehicle is a mobile billboard. The best stickers last for months if not years, and can handle harsh weather.

Make sure that you include contact information, website domains, and social media links or handles, so you can mix this traditional marketing technique with your digital marketing strategies.

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